Fetch me my Brown Pants

Well I thought my first blog would help set the tone for my future posts. I thought I'd tell the tell a story that best reflects what I've learned in creating a successful startup company (Mindshare Technologies).

I'd like to tell you about the story of the Great Sea Captain. It was said that the Captain could not be defeated in battle. As the story goes, whenever an enemy ship was spotted on the horizon, the Great Sea Captain would turn to his first mate and say "fetch me my red shirt". The captain would then put on his red shirt and go into battle always victorious. Of course his men didn't understand why the captain wore the red shirt, they just assumed it was some type of lucky charm. The captain was keenly aware of the value of his red shirt. He never wanted his men to see him bleed. Then it happened, one day, on the horizon an armada of enemy ships was spotted. The first mate turned to the great sea captain and waited for those famous words... The great sea captain looked at his first mate and said "fetch me my brown pants".

And so it is with starting a company, you need your brown pants!! I have never been more afraid of things and had to hide it since I started my company. Sadly I think this is actually the addictive part of being an entreprenuer, just living on the edge of annihilation and succeeding.

I'm going to be posting my thoughts and experiences as to how one wins when faced with losing. I welcome your comments.